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Beginner’s Guide to A/B Split Testing
Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly...
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Open and Click-Through Rates Marketers Will Drool Over
How many times have you lost sleep over open rates and click-through rates? As an e-mail marketer, you probably take these two metrics to gauge just how effective your marketing efforts are. Open...
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Designing Emails for Images “Off” by Default
“A picture is worth a thousand words” … unless you can’t see the picture and then what? Did you know over 33% of email readers disable images automatically in the inbox?! That means well over 1/3 of...
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Social Media Virgins: Social Media Mistakes to Avoid
Most people think that marketing on Facebook or Twitter is a piece of cake. In fact, other people just do it for fun, right? However, when you are putting your business on social media, the rules...
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Emails and Email Reader Rendering Shenanigans
What Should You Do About It? When you send out your HTML email, you have made sure that not only did the layout look right, but also that everything was in place. However, do not be shocked to find...
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11 Likable Ways to Get People to LIKE Your Facebook Page
Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the...
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Use Emails to Build Links to Your Awesome Site
Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use....
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Six Tips for Ninja Transactional Emails
Transactional emails. You just got to love them because no other type of email communication is more anticipated than this one. Especially in this busy holiday season with B2C businesses ramping up...
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Insider Email Shortcuts
As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email...
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Five Surefire Ways to Grow Your Etsy Shop with Email
There is no doubt that Etsy is one of the most popular online selling sites today. In just five years since it was launched in 2005, it had more than 7 million customers and an annual revenue of more...
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